A Personal Handwritten Letter Beats (Almost) Everything Else You're Using To Get Traffic,
We have millions of records across hundreds of databases containing 18+ fields of data on businesses and consumers.
Stop wasting money starting campaigns from scratch, use our leads!
High Value Resources
Access to 200 million+ leads
and automated hand-writing
equipment for maximum
Best Solutions To Goal
Seasoned professionals with
over 50 years’ collective
experience in marketing, IT,
P.R., journalism and business.
Real-time project updates
through our project dashboard.
Letter copy, ink color, paper
type - all elements can be made to order.
Writtenhouse Inc. is more than just a direct mailing company. We offer a wide range of marketing and communication services.
Direct Mailing: Our bread and butter service offering. We can send both letters and packages to just about anywhere in the UK and North America. We can also mail to your existing list.
Retargeting: Whether it’s via follow-up packages/letters, SMS blasting, or digital marketing - we can retarget to leads contacted in your initial
campaigns to encourage them to take action.
Funnel Development & Management: Where will your traffic/leads go once they receive your letter? We can design, develop, and advise upon your back-end conversion systems, where appropriate.
Marketing/P.R. Campaign Services: Not sure how your letters should read, or whether your funnel is effective? Our team can help you deliver and manage an effective campaign.
Security: All letters and packages can be sent via signed for delivery. This is especially useful for eCommerce operators - deliver a lasting impression on your customers, and increase your probabilities of fighting “friendly fraud”.
Research: Your marketing and direct mail campaigns are only as effective as your understanding of the customer avatar. Using our previously established business and consumer insights, combined with our database access, we can target your ideal customer with pinpoint accuracy to ensure a profitable campaign.
A la Carte: We also provide copywriting, graphic design, or general consultancy; For highly niched requirements, we can tap into our team’s wide knowledge and experience base to deliver exactly what you need.
The Client is a solar energy supplies business based in the Midwest of the United States.
The Problem: The Client was advertising its equipment using conventional digital marketing methods. Due to the dynamic elements associated with the market for ad space, it was difficult to determine whether budget distribution was efficient.
Due to the low margin associated with the Client’s product, high value was placed on efficient allocation of the campaign budget.
The Solution: The use of Writtenhouse Inc.’s direct mail service allowed for: (1) a more desirable cost per lead (CPL) to be accomplished - as third-party platforms such as Google and Facebook could be circumvented; and (2) a higher ROI to be realized - due to a lower CPL and the more focused nature of direct mail allowed for higher conversions.
Previous campaign results were analyzed and formed the basis of the KPI performance for the direct mail campaign run by Writtenhouse Inc.:
Cost Per Lead
Cost Per Acquisition
Average Order Value (AOV)
The Client is an alternative health retail outlet, with 50 shops operating throughout the West Coast of the USA.
The Problem: Alternative health products are heavily limited in their avenues of marketing, through which they can promote their products.
Common platforms such as Google Ads and Facebook Ads specifically prohibit certain items from being advertised to their users.
These items include, but are not limited to: pharmaceuticals, pornography, and firearms.
The Solution: Due to the restrictive nature of popular ad platforms like Facebook and Google, Direct mail was considered as a viable alternative.
Sending letters and other direct mail does not have any “terms and conditions” restrictions, in terms of written content. This allowed for ultimate creative freedom.
Leads, to whom the Client’s letters were sent, were obtained through Writtenhouse Inc.’s database access. Leads were chosen according to their demographics, psychographics, and purchasing habits, as identified through prior conducted research.
SMS Text Blasting
Funnel Development & Management
While every campaign is different, we tell our clients to allow for a month (30 days) from hitting go until you get leads acting on your letters before results appear. We define a “result” as being a lead engaging with your letter’s call to action.
Yes! If you have a current mailing list and would like us to mail to them on your behalf, simply reach out to a member of our team after you’ve made your purchase and ask for further instructions. We are legally obliged to adhere to the GDPR Regulation and the Data Protection Act 2018, so we will need to ensure your list is congruent with the terms therein.
At present our databases cover the following regions: United States of America, Canada, and the United Kingdom. Our databases include both consumer and business leads. Currently, our United Kingdom database only covers business leads.
On busy days, our members can expect their batch to be completed within one week (upon final confirmation of lead elements and letter specifics). Usually, we can get your entire initial order (50 letters + leads) out the door and on their way, in under 48 hours. You will have the ability to track progress either through our provided systems or our support team.
By default, letters are plotted on white 100 gsm writing paper, using black ink with no letterhead. Upon request, letters can be plotted using blue, red, or green pen, and on deep cream, or blue 100 gsm writing paper. Letterheads may be requested, however this would be subject to further consultation. Correspondence longer than one side of A4 will incur additional cost. By default, letters will be sent in an ivory (deep cream) laid 120 gsm C5 envelope, with copy plotted using black pen. Additional envelope sizes and colors will be subject to request and consultation.
We have extensive data on both consumers and businesses. This has come about via our even MORE extensive network of data brokers and veteran marketers, our associations and partnerships with these entities, combined with our own resources, has generated (out side of the IRS database) the largest single location of leads on the planet! Example data fields we have include: Names, Addresses, Phone Lines, Amount of employees, Spending (not only on marketing, but we can even give you how much they spend on stationary!), credit health, directors (and their share amount) Business Age, and so many more! (And yes, this is legal)
Physical items that you may wish
to send will be subject to request and further consultation. Where physical items are to be sent
(which is any package that is not one single side of A4 plus copy) additional costs will apply.
You are allowed to use up to 400 characters for your letter copy. This includes spaces. For an additional fee, our marketing team can help you produce effective letter copy within the appropriate length.
For standard letters only. If you have a special request, additional fees may apply.
229-19 Merrick Blvd. #534
Laurelton, New York 11413