If you’ve been marketing online for any length of time, then you probably know that a good headline could make or break a piece of content, whether it’s a blog post, podcast, or a social media post.
It could mean the difference between getting a couple of clicks and getting dozens of clicks.
For example, you could’ve written the greatest post in history, but if you have a poor headline, then no one will bother to click through to read it.
If you ask 100 people what goes into a great headline, you’ll get 100 different answers. But, I’m willing to bet that there will be some similarities between them. I believe that these 5 tips are more or less true, no matter how you write your headlines.
1. Include Keywords With High Search Volume.
This crosses over into Search Engine Optimization or SEO for short, but I think it’s particularly relevant when it comes to writing a good headline.
At any given second, Google is processing well over 40,000 search queries. Personally, I use Google search at least a dozen times in a day whenever I have an urge to look up something.
As you can imagine, certain words and phrases get searched more often than others. You can utilize a free keyword tool like Keywords Everywhere which shows you how much search volume a particular keyword is receiving on a monthly basis.
By utilizing words in your headline that people already search for, you increase the likelihood of someone clicking through on your headline and seeing what you have to offer on the other side.
2. Include a Number in Your Headline.
In a previous article, I had mentioned that using list-style headlines are particularly effective when it comes to writing headlines for your LinkedIn articles.
You can apply that same concept to headlines in general because people are naturally attracted to lists. It gives them a pretty solid idea beforehand of what’s going to be discussed and there’s a greater chance they’ll go through your content from beginning to end.
3. Write Multiple Variations And Choose The Best One.
This is the very same tactic that Upworthy used and has allowed their content to go viral on multiple occasions.
In fact, their editorial headline explicitly states that you must write 25 headlines for EACH article. Granted, most of them won’t be very good. But the very next one will be like a “gift from the headline gods”.
It’s up to you whether or not you want to write out 25 headlines, but I highly suggest writing at least 10 so you can give yourself a chance to come up with something good.
4. Use the CoSchedule Headline Analyzer.
This is easily one of my favorite tools on the internet, and I’m not alone in this either. A lot of marketers use it because (1) it’s free, so that’s a no-brainer, and (2) the tool provides a standardized measurement for writing effective headlines.
While you’re coming up with multiple variations, you can use the headline analyzer tool to get instant feedback on your tweaks so you can adjust accordingly.
5. Use Urgency.
This may not be appropriate in all case, but can be very effective when you have legitimate scarcity in your offer and you need something to give people that extra push.
At the end of the day, most people like to live inside of their comfort bubble and like to put things off until the very last minute. When there’s a deadline, people will tend to act at the very last minute, even if they had all the time in the world prior to that.